SAP Full Funnel Lead Flow — P Creative
Luồng lead qua 4 lớp: Upper Funnel, Mid Funnel, Bottom Funnel và AI Verification Pipeline trước khi chuyển đến SAP Sales.
Upper funnel
Mid funnel
Bottom funnel
AI verification
Event targeting
Tech & finance events
Audience targeting
Decision maker profile
Dynamic banner
Contextual · Rich Media
Ad Impressions
1M – 4.5M
Clickers
Retargeting
Intent signal nurture
Google pMax
Smart Bidding opt.
CTR achieved
1.3% – 5.7%
Clicks
40K – 200K
Google Search
Active demand capture
Landing page
A/B test + GA4
Scroll depth · Heatmap
Form abandon · CTA click
Micro LP per market
ES · GR · IT
Lead form submit
LinkedIn match
Identity confirmed
Firmographic data
Revenue · Headcount
Lead scoring
ICP fit threshold
HubSpot CRM
100–120 verified
leads / campaign
Rejected
730% ROI
€15K → €125K opportunity